Market Research: College Tasker Feasibility Study
My team conducted a market research study to evaluate College Tasker, a platform for on-campus job opportunities. We surveyed 250 respondents, identifying academic services as the most in-demand category. Key insights showed a $22/hr equilibrium price, strong interest from students, and income generation as a primary motivator. Our findings guided pricing, segmentation, and marketing strategies for potential platform implementation.
College
February 4, 2025 at 7:54:16 AM
Market Research: College Tasker Feasibility Study
For this project, my team conducted a professional market research study to evaluate the viability of College Tasker, a platform designed to create on-campus job opportunities for students and faculty, mainly international students based on our personal experiences. Our research aimed to understand market demand, service preferences, pricing strategies, and consumer motivations.
Key Insights & Findings:
Market Interest: 18% of respondents were highly likely to use the platform, showing strong demand.
Service Preferences: 57% preferred academic-related services, making it the most in-demand category.
Provider Willingness: 55% were willing to offer services, indicating a solid supply side.
Pricing Strategy: The equilibrium price was determined to be $22/hr, balancing affordability and fair compensation.
Motivations: Income generation (63.8%) and flexible work hours (24.3%) were the primary drivers for adoption.
Methodology:
Conducted a survey-based quantitative study with 250 valid responses.
Utilized descriptive and inferential statistics (Chi-square, t-test) to analyze trends and pricing fairness.
Implemented segmentation and persona development to refine marketing strategies.
Recommendations:
Focus on academic services, while integrating supplementary offerings.
Test platform implementation with an initial pricing model and promotional incentives.
Develop a targeted content strategy to highlight the value of flexible job opportunities for students.
This research provided actionable insights into consumer behavior, pricing dynamics, and platform feasibility, laying the foundation for College Tasker’s market entry strategy.
Market Research: College Tasker Feasibility Study
For this project, my team conducted a professional market research study to evaluate the viability of College Tasker, a platform designed to create on-campus job opportunities for students and faculty, mainly international students based on our personal experiences. Our research aimed to understand market demand, service preferences, pricing strategies, and consumer motivations.
Key Insights & Findings:
Market Interest: 18% of respondents were highly likely to use the platform, showing strong demand.
Service Preferences: 57% preferred academic-related services, making it the most in-demand category.
Provider Willingness: 55% were willing to offer services, indicating a solid supply side.
Pricing Strategy: The equilibrium price was determined to be $22/hr, balancing affordability and fair compensation.
Motivations: Income generation (63.8%) and flexible work hours (24.3%) were the primary drivers for adoption.
Methodology:
Conducted a survey-based quantitative study with 250 valid responses.
Utilized descriptive and inferential statistics (Chi-square, t-test) to analyze trends and pricing fairness.
Implemented segmentation and persona development to refine marketing strategies.
Recommendations:
Focus on academic services, while integrating supplementary offerings.
Test platform implementation with an initial pricing model and promotional incentives.
Develop a targeted content strategy to highlight the value of flexible job opportunities for students.
This research provided actionable insights into consumer behavior, pricing dynamics, and platform feasibility, laying the foundation for College Tasker’s market entry strategy.