Market Research: College Tasker Feasibility Study
A market research project was conducted by my team in the evaluation of College Tasker, which is a website for college students searching for job opportunities. We surveyed 250 total respondents to this research project and discovered through our research that academic services received the most responses from our survey participants. The results of the survey included the following findings: an equilibrium price of $22/hour, significant interest from students, and the primary reason for generating income as the main motive for students being interested in College Tasker’s platform. All of our findings from this project helped guide decisions regarding the pricing strategies, the segmentation strategies, and the marketing strategies that will be implemented upon the implementation of College Tasker.
College
February 4, 2025 at 7:54:16 AM
Market Research-A Case Study College Tasker Feasibility Study
In order to determine if College Tasker, a platform that connects on campus employment opportunities for students as well as faculty primarily to international students, was feasible. My team completed professional market research developing an understanding of the market place, the preferred services offered, the pricing strategy and consumer motivation to purchase.
Key Insights & Findings
Market Interest: 18% of respondents expressed they would most likely use the platform. This indicates a strong market interest
Service Preference: Academic-based service preference was preferred by 57% of the responding students. Academic-based services are the primary service demand.
Provider Willingness: 55% of the student respondents indicated their willingness to provide service. The substantial portion of respondents demonstrates the solid supply side aspect of College Tasker.
Price Structure: $22/hr price point represents the balancing of affordable and fair pricing point.
Motivation: The motivation drivers were income generation at 63% and flexible work scheduling at 24.4%.
Methodology
250 valid survey responses were used to complete a quantitative survey study
The Chi-square and T-test were used to analyze pricing and trend data
Segmentation and persona development were completed to refine marketing strategies.
Recommendations
Focus on Academic Service while providing ancillary services.
Test Platform Designs with Initial Pricing Model and Promotion to Attract Early Users.
Develop Targeted Content Strategy to Inform Student Values Associated with Flexible Job Opportunities.
Based on the research conducted, we were able to provide useful insight into the way consumers behave, the pricing structure of College Tasker’s platform, and the overall viability of College Tasker in the marketplace, which will create the foundation of College Tasker’s marketing strategy when being introduced to the market.
Market Research-A Case Study College Tasker Feasibility Study
In order to determine if College Tasker, a platform that connects on campus employment opportunities for students as well as faculty primarily to international students, was feasible. My team completed professional market research developing an understanding of the market place, the preferred services offered, the pricing strategy and consumer motivation to purchase.
Key Insights & Findings
Market Interest: 18% of respondents expressed they would most likely use the platform. This indicates a strong market interest
Service Preference: Academic-based service preference was preferred by 57% of the responding students. Academic-based services are the primary service demand.
Provider Willingness: 55% of the student respondents indicated their willingness to provide service. The substantial portion of respondents demonstrates the solid supply side aspect of College Tasker.
Price Structure: $22/hr price point represents the balancing of affordable and fair pricing point.
Motivation: The motivation drivers were income generation at 63% and flexible work scheduling at 24.4%.
Methodology
250 valid survey responses were used to complete a quantitative survey study
The Chi-square and T-test were used to analyze pricing and trend data
Segmentation and persona development were completed to refine marketing strategies.
Recommendations
Focus on Academic Service while providing ancillary services.
Test Platform Designs with Initial Pricing Model and Promotion to Attract Early Users.
Develop Targeted Content Strategy to Inform Student Values Associated with Flexible Job Opportunities.
Based on the research conducted, we were able to provide useful insight into the way consumers behave, the pricing structure of College Tasker’s platform, and the overall viability of College Tasker in the marketplace, which will create the foundation of College Tasker’s marketing strategy when being introduced to the market.