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Strategic Vision: Positioning Urbethh as a Luxury Disruptor Luxe branding is now recognized as more than beautiful and high-quality products, and that’s creating an environment through luxury branding. When I decided to create the market for Urbethh, I realized that the best way to stand out in the luxury market, which is very competitive, would involve the use of data and psychology. The goal for my project was to make Urbethh the most desirable brand that is sustained by it

Every brand has a signature. A mark that speaks louder than words. For Urbethh, it’s our logo, a face that embodies the essence of who we...

What if what you see isn’t the full story? What if the beauty of an object lies not just in what it appears to be, but in the layers of...

What defines luxury? Is it the feel of fine fabrics, the precision of design, or the story that a piece tells? At Urbethh, we believe it...

In today’s competitive landscape, marketing is no longer just about creativity or numbers—it’s about the perfect blend of both. As...

In today’s business environment, sustainability is no longer a niche concept—it’s a mainstream expectation. Consumers, especially younger...

Marketing and DJing might seem like two completely different worlds, but for me, they’re deeply intertwined. As a DJ, I’ve learned that...