Business Analytics & Business Intelligence Professional Turning Data Into Better Decisions and Measurable ROI.
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About Me
Hey, I’m Shubh Nainani. I am a marketer, strategist, opportunist, and entrepreneur passionate about blending creativity and data to drive impactful results. As a double major in Marketing and Business Analytics at the University of San Francisco, I’ve honed my skills in crafting innovative campaigns and solutions.From leading sustainable initiatives at Urbethh to optimizing strategies at Satguru Skoda and enhancing digital outreach at the San Francisco SBDC, my experiences span entrepreneurship, analytics, and marketing. My mission is to create meaningful connections and deliver results that inspire and drive change.
What I Do
I work at the intersection of business and data. Using analytics, dashboards, and predictive models to help teams improve decision-making, operational efficiency, and performance outcomes. I use business analytics to help organizations understand performance, reduce inefficiencies, and make data-backed decisions.
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Business Analytics
I analyze business data to identify trends, risks, and opportunities that support better strategic and operational decisions.
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Data-Driven Strategy
I apply forecasting, segmentation, and ROI analysis to support planning, optimization, and long-term growth decisions
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Business Intelligence & Reporting
I design dashboards and performance reports that help leadership track KPIs, monitor outcomes, and act on insights.
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Data-Driven Strategy & ROI Analysis
I evaluate initiatives through metrics, ROI analysis, and segmentation to support growth, efficiency improvements, and long-term strategy. My focus is always on measurable business impact.
Urbethh
Sustainability Meets Innovation
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Created a product line using eco-friendly techniques like block printing and batik, reducing production waste by 65%.
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Introduced an AI-driven virtual shopping experience, enhancing personalization for 18–26-year-old customers.
Credence Innovations
Business Intelligence Analyst
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Designed and executed AI Agents & Automations with strategies that increased Flexibility by 60%.
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Designed internal analytics dashboards and data systems to improve visibility into recruitment, training, and performance metrics.
Satguru Skoda
Data-Driven Marketing
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Developed predictive sales models with 90% accuracy, optimizing inventory and increasing profitability by 8%.
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Crafted targeted campaigns using customer segmentation, resulting in a 10% increase in high-margin sales.
Giving Hands Foundation
Fundraising Success
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Secured sponsorships for 250+ underprivileged children's education, improving infrastructure and resources.
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Provided nutritious meals weekly to over 100 students and organized workshops on hygiene and sex education for 250+ children.
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Established alliances with local businesses for food and equipment donations.
BUSINESS ANALYTICS • BUSINESS INTELLIGENCE • DATA-DRIVEN DECISIONS • MEASURABLE ROI
Tools & Technologies
The tools I use to analyze data and communicate insights.
Why Work With Me
Business + Analytics Foundation
I bring a strong blend of business understanding and analytical skills, allowing me to evaluate problems from both strategic and data perspectives rather than looking at numbers in isolation.
Clear Insights for Stakeholders
I translate complex data and models into clear, actionable insights that decision-makers can understand and use confidently, without unnecessary technical complexity.
Real-World Data Experience
I have worked with real datasets and real business problems across analytics, operations, and marketing, focusing on accuracy, relevance, and practical outcomes instead of theoretical analysis.
Impact-Driven & Outcome Focused
My work is centered on improving efficiency, performance, and ROI. I prioritize clarity, measurable impact, and decisions that move the business forward.
About my company
Introducing Urbethh: Where Tradition Meets Innovation
Urbethh is more than a brand—it’s a movement towards sustainability, tradition, and creativity. As the CEO and CMO, I co-founded Urbethh to celebrate artisanal craftsmanship while embracing modern innovation. The brand is built on a foundation of ethical practices, eco-consciousness, and a deep appreciation for cultural heritage.
Here’s what makes Urbethh unique:
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Sustainable Craftsmanship: We incorporate traditional techniques like block printing, hand-painting, and batik into our product lines. This approach not only preserves cultural artistry but also reduces production waste by 65%.
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Innovative Shopping Experience: By leveraging AI-driven tools, we introduced a personalized virtual shopping experience. Customers can explore our collections with a unique "swipe and select" feature, ensuring tailored recommendations that resonate with their style.
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Purpose-Driven Design: Each product tells a story—one that aligns with the values of individuality, sustainability, and authenticity.
At Urbethh, we strive to bridge the gap between tradition and modernity, offering products that inspire, connect, and contribute to a better world.
Om Shamnani
Manager, Satguru Skoda
Shubh’s ability to combine creativity with data-driven strategies is truly exceptional. During our time at Satguru Skoda, his predictive models not only optimized inventory but also significantly boosted sales. His strategic mindset is an asset to any team.
Jessica Wan
Supervisor, San Francisco SBDC
Shubh brought fresh perspectives and actionable solutions to our social media campaigns at the SBDC. His work increased engagement by 60% in just four months, proving his understanding of audience dynamics and content strategies.
Inderpal Rana
Co-Founder, Giving Hands Foundation
As the co-founder of Giving Hands Foundation, Shubh demonstrated outstanding leadership and empathy. His fundraising initiatives and partnerships improved the lives of hundreds of children, showcasing his ability to drive meaningful change.