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Innovating Luxury Branding: The Urbethh Case Study
Strategic Vision: Positioning Urbethh as a Luxury Disruptor Luxury branding is not just about premium aesthetics or high-end products,...
Shubh Nainani
Feb 510 min read
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The Face of Urbethh: The Story Behind Our Logo
Every brand has a signature. A mark that speaks louder than words. For Urbethh, it’s our logo, a face that embodies the essence of who we...
Shubh Nainani
Feb 53 min read
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Illusion x Reality: The Story Behind Urbethh's Tagline
What if what you see isn’t the full story? What if the beauty of an object lies not just in what it appears to be, but in the layers of...
Shubh Nainani
Feb 53 min read
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The Origin of Urbethh – A Journey from Vision to Reality
What defines luxury? Is it the feel of fine fabrics, the precision of design, or the story that a piece tells? At Urbethh, we believe it...
Shubh Nainani
Feb 52 min read
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Blending Data and Creativity: Lessons from My Journey in Marketing
In today’s competitive landscape, marketing is no longer just about creativity or numbers—it’s about the perfect blend of both. As...
Shubh Nainani
Nov 28, 20242 min read
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The Power of Sustainability in Modern Business: How to Blend Purpose with Profit
In today’s business environment, sustainability is no longer a niche concept—it’s a mainstream expectation. Consumers, especially younger...
Shubh Nainani
Nov 28, 20242 min read
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Spinning Beats and Building Brands: How My Marketing Skills Shape My DJing
Marketing and DJing might seem like two completely different worlds, but for me, they’re deeply intertwined. As a DJ, I’ve learned that...
Shubh Nainani
Nov 28, 20243 min read
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